Watches have been a popular, traditional corporate gift for years, with good reason. A watch is an icon of achievement, a daily, visible reminder of accomplishment and appreciation. While some may say watches are a thing of the past due to the prevalence of cell phones and "smart watches", the luxury analog watch is making a comeback as a fashion accessory , notably with the millennial generation. The trend is minimalist elegance, clean lines. Other trends include smaller and thinner cases and the use of gold mixed with other metals, although the chronograph is still popular.