These programs are designed to help obtain the short-term goals that lead to long term high performance. AIG features "Spurt Programs" which are implemented during specific time frames (e.g. a month, a quarter, etc.) in order to:
Drive sales or profits
Promote specific products or services
Introduce new products or services
Expand client base or improve customer service
Increase specific activities (e.g. number of sales calls, number of presentations, number of new accounts, increased business from current customers, etc.)
The reward options have been selected to capture the imagination and drive behavioral change from the greatest number of participants. Popular examples include:
